SURVIVAL OF THE FITTEST: Android vs. IPhone is a long term rivalry that started with Google developing Android for smartphones and making it open source. After all these years Android phones came a long way. Becoming more and more stable and robust after every update. Still IPhone was way ahead from android phones in 2008 – 2013 period. Android phone market share was very less than that of iPhone and android phones were lacking stability, responsiveness and was buggy. Iphone was stable and easier to use although it had less featured still iPhone were preferred in market.
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After the launch of Android ICS version, google tacked main problems that they were facing in previous android that was stability and responsiveness. Google worked on making it faster and stable and they achieved their target. After that android market exploded, not only it provided more features but it was very stable and fast. Due to being open sourced, android community was very huge as compared to iPhone. As IOS is the OS exclusively used in iPhone and all other brands opted to use android for their OS as it is open source. Market of android phone increased rapidly gaining more users than iPhones.
Android phones covers majority of the market right now as it provided more flexibility to the end user and it’s very cheap as compared to an iPhone .As demands of android phones is creasing and market share of iPhone is decreasing so further projection up to 2020 states that Android will cover almost 80% market share. That was inevitable as android phones now offers much more reliability and flexibility, also it has more than features than iPhone. Developer community of android is increasing rapidly.
Android phones also beat iPhone in terms of battery and storage with Google’s new features like “smart Storage”. An average android phone can last up to 2 days while an IPhone can give one day life of battery. So, after android getting mature, a lot of attention is diverted towards android phone, gaining more and more market share. If, Apple doesn’t provide new featured in contrast to android , iphone’s market will crash drastically.